It’s an essential tool to introduce your product line to buyers and press. While images on a white backdrop – front, back, and detail shots – are enough for E-commerce, look books are playing a huge role actually in convincing your customers to buy your products. Lookbooks are generally shot on a location with a story telling style because customers want to see the products in real life scenarios.
Lookbooks must have clean, hi-resolution photographs of your products with item numbers, contact details, and the web addresses. Additionally, in printed versions, you can also include the prices and give out as catalogs for your customers in your stores. Images on a lookbook could be used in printed versions, online pdf version as well as-as banners throughout your website and social media